After the global launch of Saving the Planet Series at the ACCU Asia-Pacific Forum for ESD Educators and Facilitators held in Tokyo, Japan, on 22 August 2009, TVEAP started its efforts of distributing the series among its potential users across the Asia Pacific region.

After the Tokyo launch, the following steps have been taken to promote the STP series:
• Adding the series to TVEAP’s global film catalogue, (September 2009)
• Duplication of 1,000 high quality DVD copies for free distribution (September 2009).
• Designing and printing of 1,000 DVD pouches for the distribution of these DVDs (September and October 2009).
• Mass duplication of 30 Broadcast Master Tapes for distribution to TVEAP’s Asian Broadcast Partners (September and October 2009).
• Designing and production of a set of promotional items to be distributed with DVDs containing the STP series (October 2009). These items includes: Fridge magnets (1,000 Nos), Paper stickers (1,000 Nos), Mobile phone pouches (500 Nos), Caps (400 Nos), Car stickers ( 250 Nos), Mouse pads (150 Nos) and Self Standing Banners (7 Nos)

• Working with the 6 STP partners to develop low-cost, effective distribution and promotional activities in their own countries (September and October 2009).

To support effective distribution of the films, the following strategies are being pursued:
• Negotiation and agreement with STP partners on specific quantities of DVDs and other promotional materials to be distributed locally in their countries.
• Negotiations with other like-minded organizations to join/partner in STP distribution activities in other countries of the Asia Pacific region.
• Obtaining potential recipients details from various educational and civil society networks for direct distribution done by TVEAP.

The promotional items were sent in agreed bulk quantities to the 6 STP partners for in-country distribution and use at promotional events and activities. In addition, TVEAP is also using these products to promote the STP series at regional events.

DVD distribution work is on going and DVDs are being dispatched on a weekly basis. This will continue well into 2010.

Broadcast distribution of the series is also on going, and tape requests are currently being received from TV stations that are broadcast partners of TVEAP.

Additionally, the films have also been placed online for free public viewing, as follows:
• STP website
• TVEAP’s channel on YouTube
• EngageMedia video sharing platform

In terms of media coverage following activities and initiatives have been carried out to promote the series:
• Globally circulated press release launching the film series - 22 Sep 2009
Circulated online and to media contacts around the world – this resulted in the series being featured in various media outlets across Asia and elsewhere.
• Moving Images Moving People blog - August 2009 onwards
This is the blog of TVEAP Director Nalaka Gunawardene, where he has been promoting the series through several blog posts.
• Communications Initiative web portal - October 2009 onwards
The series is promoted on this high impact web portal for development communications.
• Asia Media Forum web portal - September 2009 onwards
The series is promoted on this web portal popular among media professionals, researchers and activists: