The 12th Noma Concours for Picture Book Illustrations
 
Entries for the 12th Noma Concours were solicited in 2000 and screening took place in 2001. Participation was invited from countries in Asia, the Pacific, Africa, the Arab States, Latin America and the Caribbean and cooperation was requested from UNESCO headquarters, regional offices and national commissions as well as from publishing companies and organizations, arts organizations, universities, individual illustrators and members of the mass media. As a result of these efforts, 308 entries were submitted by 290 individuals from 54 different countries as shown in the table.
 
Region
Countries
Applicants
Entries
Prize-winners
Asia/Pacific
22
175
190
20
Latin America/Caribbean
11
47
49
9
Africa/Arab States
21
68
69
6
Total
54
290
308
35
 

The international jury consisted of seven experts:Dr. Varsha Das, Joint Director and Chief Editor of National Book Trust India; Mr. Donald Long, editor for Learning Media Ltd. (New Zealand); Mr. Mohamed Yusof Ismail, a picture book author and artist (Malaysia); Mr. Hammo Sugiura, an illustrator and graphic designer (Japan); Mr. Osamu Tsukasa, a painter and author (Japan); Ms. Sawako Noma, representative of the Noma International Book Development Fund; and Mr. Muneharu Kusaba, Director-General of the Asia/Pacific Cultural Centre for UNESCO.

The Jury Meeting was held on March 1 and 2 at the Japan Publishing Building in Tokyo and 99 of the 308 works were selected at the first screening on March 1. This number was narrowed down to the 34 prize-winners at the second screening, which was held on the following day, and at the third screening, 13 of these were selected as candidates for the Runner-up, Second Prize and Grand Prize categories with the remaining 21 automatically becoming recipients of the Encouragement Prize. Selection of the Grand Prize and two Second Prize winners from these finalists aroused much debate, with discussion centering on the concept of "children's books." Each work consisted of a set of illustrations and the criteria for selection were not only artistic and technical excellence and originality, but also their appeal for children when produced in book form. All thirteen works exhibited originality and distinctive approaches certain to spark the creative imaginations of young readers and most jurists agreed that this made it extremely difficult to rank them.

In the end, the work of Ms. Nasrin Khosravi from Iran was selected as the Grand Prize winner for its technical quality, which surpassed that of the others, and for its mysterious allure which could draw children into the realm of fantasy. The jurists were somewhat divided in their opinions, however, with some feeling that the illusory quality of Khosravi's work would be difficult for children to understand as opposed to Mr. Jainal Amambing's work, which won high praise for its lucidness and unusual approach. Ms. Lee Hye Kyung's work, which was selected as a Second Prize winner, aroused similar controversy. Some jurists feared that her distinctive mode of expression might frighten small children while others felt that the very impact of these images would inspire children to read the book again and again.

The other prize-winning works also exhibited tremendous variety in content and technique, ranging from recreations of native traditions to completely original works, and all of them were captivating. The world-class level of submissions demonstrates the degree of international recognition achieved by the Noma Concours.

All of the prize-winners were presented with a medal designed by Mr.Yutaka Sugita. In addition, cash prizes were awarded to those in the Runner-up category and above, and the Grand Prize winner received an invitation to the Awards Ceremony in Tokyo. Prize-winning works were displayed at the Tokyo Seibu Art Forum (Ikebukuro Seibu) in Tokyo and is subsequently at the Biennale of Illustrations Bratislava in Slovakia.

The next Concours is scheduled for 2002. We look forward to the participation of many illustrators and particularly of new artists who have not yet had the opportunity to participate.

 
The members of the International Jury for the 12th Noma Concours are introduced below.
 
Mr. Hammo Sugiura (Japan)
Mr. Hammo Sugiura Born in Aichi prefecture in 1931. He graduated with a major in design from the Faculty of Fine Arts at the Tokyo National University of Fine Arts and Music and went on to become a prolific illustrator and graphic designer. He has received numerous awards including 28th Shogakukan Cultural Prize in Publishing for Children's Books in 1979, the Japan Picture Book Award, Grand Winner's Prize in 1983, and the Graphics Prize at the Bologna Children's Book Fair in 1984. To date he has been involved in designing over 60 titles and has produced approximately 70 original picture books.

Dr. Varsha Das (India)
Dr. Varsha Das Born in 1942. She is a Joint Director and Chief Editor of National Book Trust, India and her work encompasses the publication and distribution of children's picture books and storybooks in various languages aimed at meeting the needs of India's multilingual, multiethnic population, and she also actively supports and promotes the production and distribution of educational materials for the illiterate.

Mr. Donald Long (New Zealand)
Mr. Donald Long Born in 1950. As the publisher for the Pacific section at Learning Media Ltd., he publishes books for children in Pacific languages. He is the course director of - a course on multicultural children's literature at the Christchurch College of Education. In his own right, he is a well-known New Zealand children's book author. With Witi Ihimaera, he edited Into the World of Light and Te Ao Marama, between them six anthologies of contemporary Maori writing. Matariki, the Maori-language course used in New Zealand schools, and Te Ata Hapara, the course teachers use to teach themselves Maori, were both developed by Don. His own books offer children a chance to explore New Zealand's diverse cultures through picture books.

Mr. Mohamed Yusof Ismail (Malaysia)
Mr. Mohamed Yusof Ismail Born in 1954 and graduated from the Indonesia School of Fine Arts and the Indonesia Academy of Fine Arts. An artist and painter, he works at his atelier in the Folk Village in Malaysia, and is active in a broad range of fields including the production of picture books, painting and children's television programmes as well as project planning. Between 1995 and 2001, he has held numerous exhibitions of his work in Malaysia, Indonesia, Japan and other countries. He was the winner of the Grand Prize in the 10th Noma Concours (1996) for The Real Elephant (Malaysia, Dewan Bahasa dau Pustaka Co).

Mr. Osamu Tsukasa (Japan)
Mr. Osamu Tsukasa Born in Gunma Prefecture in 1936. He is a painter, writer and designer, as well as a professor at Hosei University. He traveled throughout Japan listening to local folk tales and transforming them into picture books. He was awarded the Kodansha Shuppan Bunka Prize for Book Design in 1976 and the Shogakukan Cultural Prize in Publishing for Children's Books in 1978. His activities embrace a broad range of fields from painting to book design, picture books and essays and his many works. He has also been developing his talent as a novelist, receiving the Kawabata Yasunari Prize for Literature in 1993.
 
 
Mr. Yutaka Sugita
Mr. Yutaka Sugita Born in 1930 in Saitama Prefecture and graduated with a major in arts from the Faculty of Education at the Tokyo University of Education. A professor emeritus at the University of Tsukuba, he is also active as a picture book author, an illustrator and a graphic designer. He has published approximately forty-five titles including his own original works and anthologies, and approximately 70 translations of his works have been published in eleven countries including the U.S., Italy, Germany and France. He has also received numerous awards both at home and abroad. In 1997, he served as a member of the International Jury at the Biennale of Illustrations Bratislava (BIB).

The Asia/Pacific Cultural Centre for UNESCO